MOFUSAND x Sanrio Characters Badtz-Maru Mascot Holder Keychain

The Mofusand x Sanrio Characters Badtz-Maru Mascot Holder Keychain features a Mofusand cat dressed as the iconic Sanrio character, Badtz-Maru. This plush keychain is designed with Badtz-Maru’s signature mischievous attitude and cool vibe, adding a fun, rebellious twist to the usual kawaii charm. A Japan-exclusive release, this keychain is perfect for fans of both Mofusand and Badtz-Maru. Clip it to your bag, keys, or display it as part of your collection for a bold, playful touch.

Size: Approx. 11cm tall

Mofusand is a charming collection of fluffy cats from Japan, each dressed in the cutest and most creative costumes, ranging from fruit slices to sea creatures and even popular characters like those from Sanrio. Created by artist Junko Noji in 2017, these lovable kitties quickly became a kawaii icon, spreading across Japan and beyond, capturing hearts with their playful antics and unique, no-name personas. Whether they're eating, playing, or simply dressing up, Mofusand cats offer an endless dose of cuteness and whimsy for fans of all ages.

Badtz-Maru is a male penguin with spiky hair, created by Hisato Inoue for Sanrio in 1993. Unlike the widely beloved Hello Kitty, he has a bit of an attitude and is marketed to all genders. Badtz-Maru celebrates his birthday on April 1st, which is also April Fool's Day.