SANRIO Badtz-Maru Academy Sparkle Festival Mascot Holder Keychain

Turn up the attitude with the SANRIO Bad Badtz-Maru Academy Sparkle Festival Mascot Holder Keychain. Always the rebel of the class, Badtz-Maru shows up in full street-style mode with a blue printed headband, coordinating festival sash, and sharp black jacket. His expression? Iconic as always — confident, unimpressed, and effortlessly cool.

This plush mascot is the perfect blend of style and snark, featuring detailed embroidery, soft fabric, and a sturdy chain to attach him to your bag, keys, or display shelf. Whether you’re collecting the full Sparkle Festival series or just a fan of Badtz-Maru’s mischief, this keychain is a must-have addition.

Size Approx. W12 x H13 x D7.5 cm